Metropolis Records – 11th April 2025
Christopher Nosnibor
For some of us, at least, 1999 feels pretty recent still, but the depressing fact of the matter is that the 90s are as far behind us now as the 60s were in the 90s. And I write as someone who, growing up in the 80s, would watch things like The Golden Oldies Picture Show with my parents on an evening. The premise of this particular show was to play 60s hits with naff reimagined contemporary promo videos, many of which were absolutely heinous – a cartoon of a ball bouncing around as an accompaniment to Bobby Vee’s 1960 hit ‘Rubber Ball’ stands out as a particularly excruciating example. Things have – thankfully, when it comes to this – progressed, but the point here is that it’s been twenty-six years since The Birthday Massacre came into the world. At that time, it felt like the interesting in goth was diminishing and both cybergoth and technoindustrial had kinda had their day, too. But as is often the case, and to paraphrase Throbbing Gristle, I think it may have been, if you stick around long enough you’ll come into favour. No doubt someone will correct me on this, and that’s fine: the point remains valid.
That The Birthday Massacre have sustained a career for more than a quarter of a century is impressive, and testament to both their perseverance and their capacity to connect with a niche audience. It’s often the way that a cult act which never really achieves commercial success or comes into fashion will retain the kind of hardcore fanbase trendy acts will only ever be able to dream of, and while there’s much scoffing about so-called ‘one-hit-wonders’, many no-hit acts enjoy far more consistent careers.
And consistency is the word here: The Birthday Massacre have become dependable for the consistency of their output. And if Pathways sounds like a quintessential cut from The Birthday Massacre, well that sounds good to me, and likely will to fans, too. It packs a hard edge, but balances it with some magical melodies. It has poppy, commercial tendencies, but then, the same is true of 2022’s Fascination.
The album careens in on a bluster of feedback before hefty industrial guitar grinds in hard on ‘Sleep Tonight’, a track that bangs with such energy that it guarantees you most certainly won’t sleep tonight or even maybe for a week. It’s a magnificent blend of hypnotic, ethereal electropop and grating industrial metal. KMFDM and PIG immediately spring to mind, particularly in the execution of the hefty, chugging riffs and expansive, discordant mid-sections, but equally, Pathways presents glorious gothic grandeur and, by way of a more commercial reference, the emotive arena rock of Evanescence.
The title track is a contemporary goth-rock stomper, anthemic, with crystalline lead guitar meshing atop a driving bass and pumping percussion. It’s accessible and tuneful, and casting aside genre distinctions for a moment, a cracking rock / pop song delivered with some power, and with ‘Whisper’ they pack another anthem and once again demonstrate their consistency.
‘Wish’ may be a shade lighter, a bit more 80s radio rock / pop, but it’s delivered deftly, and the final song, ‘Cruel Love’, which stretches out for almost five and a half minutes is suitably anthemic, in the most 80s pop way. It’s quite a shift from the opener, but there’s a trajectory which is traceable through Pathways, as The Birthday Massacre lead the listener toward the light – and it works nicely.
AA
Aural Aggravation 