Cool Thing Records – 14th January 2022
Christopher Nosnibor
Asylums offshoot band Bait mark their return in blistering style with the ball-busting, ballistic blast of tension that is ‘Drama Drama Drama Drama’. Having dropped – or perhaps more accurately detonated – their explosive eponymous debut in 2018, showcasing a post-punk industrial crossover that crash-landed somewhere between PiL and Killing Joke, they reminded us of their existence in the spring of 2019 with the gritty grind of the single ‘DLP’ before falling silent.
In fairness, a global pandemic and a succession of lockdowns and limitations was never going to be conducive to the creation of new output, especially when core members Michael Webster and Luke Branch have been busy beavering away on a new Asylums album.
But, inter alia, they’ve also been working on the new Bait album, Sea Change, which is set for release in April, and ‘Drama Drama Drama Drama’ is one hell of a way of announcing it, distilling all of the pent-up frustration, fury, and anxiety of two years kept on edge into just under two minutes of eye-popping, adrenaline-fuelled sonic catharsis.
If the sneering edge of the vocal delivery sounds like it’s a put-down to those who’ve been panic stricken by the pandemic, it’s likely more a swipe at those who’ve chronically mismanaged the public’s expectations, left them separated, isolated, financially insecure, and unable to seek solace with friends or family while keeping them apart while quaffing drinks and generally having a jolly old time as well as getting minted off slipping multi-million pound contracts for unusable PPE and all the rest at the taxpayers’ expense. The reason the parties have particularly tipped people is because they missed the final moments of loved ones and suffered the immeasurable torture of enforced isolation.
The ‘drama drama drama drama’ in question here isn’t some lame Eastenders shit, this is life. The swirling turmoil and endless uncertainty of everything… On a personal level, when lockdown hit, I was inundated with messages at first, from friends, from family and especially work as WhatsApp groups were set up while we got sent home to work, and the channels of communication were beyond buzzing as everyone flipped out and I witnessed – and participated – in their panics in real-time. It was hectic, a blizzard, a blur… but it was when it went quiet I lost it. You get thrown into something so hard you have to swim. But when the armbands deflate…You text with no reply – that anguish is real and it’s intense. The minutes feel like hours. The tension rises, the panic rises, the palpitations flutter and the perspiration flows and in no time you’re a dishevelled, disoriented mess. You know it’s irrational, but panic is irrational. You struggle to steady your breathing. You can’t face the supermarket because it’s full of people. You can’t face meeting anyone. You can’t breathe. This is the drama, and it piles up and piles up and increases in intensity until it’s unbearable.
‘Drama Drama Drama Drama’ steps up the gritty edge of previous outings, and this time arrives somewhere between Killing Joke and Black Flag, which means it’s absolutely furious and relentlessly raging. It’s a killer tune with all the intensity, and the soundtrack to the now.
AA
BAIT – TV Personality
Posted: 16 March 2022 in Singles and EPsTags: BAIT, Cool Thing Records, Groove, Industrial, Killing Joke, single reivew, social commentary, TV Personality
Cool Thing Records – 18th March 22
Christopher Nosnibor
Ahead of the release of their second album, Sea Change, BAIT social critics and all-round ragers blast us with another taster in the shape of ‘TV Personality’.
Sonically, it’s something of a departure from previous outings, in that they’ve dialled back the abrasion a few notches. That doesn’t mean it’s by any means tame, since they’ve been pedal-to-the-metal pretty much all the way so far.
The synths are more prominent on this compared to previous releases, and with a bouncy, processed-sounding bass, it’s very much in the in the vein of mid-80s industrial, like pre-Rape and Honey Ministry (think ‘Every Day Is Halloween’), with a dash of Pretty Hate Machine Nine Inch Nails and a big greasy slap of Big Sexy Land Revolting Cocks. It’s all in that pumping bass groove that nags away like an old-school console game. It’s also their most overtly melodic song to date, meaning that the obligatory Killing Joke reference places it alongside ‘Love Like Blood’ rather than ‘Money is Not Our God’.
Lyrically, it’s not so much of a departure, and we find the guys running rampant in their domain of railing against mass-media, manufactured culture and their numbing effects. Television is still the opium of the people – only now, with the advent of 24-hour rolling news media beaming plague, disaster, and war into our homes via infinite devices, we’ve got a direct injection of fear being pumped into our eyeballs the second we open our eyes. And so, while twitching with terror, people seek the comfort of mental chewing gum like game shows, and so-called ‘celebrity’ shit, whether it’s dancing, skating, baking, or eating camels’ anuses and gnats’ chuffs in the name of entertainment.
Reality TV isn’t real, TV ‘personality’ is something of a misnomer, since practically every word is scripted, every move staged, hair, makeup, camera angles all as controlled and contrived as the filtered selfie snaps on Instagram. And here, amidst the relentless wash of fake shit, BAIT are keeping it real.
A