Posts Tagged ‘Eva X’

Distortion Productions – 6th November 2026

Christopher Nosnibor

It’s a backstory I’ve recounted numerous times. I was goth from the age of about 14. My entry to the genre – being born in ‘75 – was ‘This Corrosion’, released in September ‘87, followed by ‘Dominion; and The Mission’s ‘Tower of Strength’, both of which landed in in February ’88. Despite my youth – and my late arrival to the scene compared to many at that point, I still made my entry at the point when goth was simply goth – none of this second wave, etc. ‘Trad’ goth wasn’t even a thing then, because, well, it was goth. As long as we sidestep the fact that most bands – and their fans – denied the tag, as the whole thing was, in reality, a press concoction which served solely to pigeonhole a certain strain of quite disparate post-punk acts in a way that would potentially help shift copies of magazines and papers. Did it? I neither know nor care.

Revisionist history has changed the linage of the genre, and while there is a clear difference – or calculated similarity – between the originating bands of the late 70s and early 80s – Bauhaus, Siouxsie, The Sisters, The March Violets, even Salvation in their early days – by 84/85, there were many more middle-of-the road, jangling indie-goth acts in existence, and 90s saw a new weave which aped the early 80s sound only with more synths, and by and large, they were fucking awful, with the exception perhaps of Susperia and a handful of others.

My sister, five years my junior, got into cybergoth club nights in the 90s and I had absolutely no fucking what it was all about. I still don’t. It seemed to me as if goth had jumped the shark, or something. Like, how did we get from black velvet and leather, to neon and latex? But 1995 was 31 years ago now (you should see the state of the forums where Sisters fans continually relive the Black October tour of ‘84 and so on), and the dancier end of the goth spectrum has become well-established. Enter Eva X.

TURBOPINK is the follow up to 2022 debut I Dream of a Reality, and from her first appearance in 2019, she had built a style based on being ‘a robot girl singing about human things’. But something changed. As her bio explains, ‘somewhere out on the road touring, Eva found that she didn’t really feel like a robot girl anymore. But then, what kind of artist was she? What kind of person? The album that was to become TURBOPINK grew with her, through travelling all over North America and growing the band to a four-piece. When she got home, she hit the studio, took her time, determined to create the colorful industrial metal album of her dreams.

From the album’s very title, to song titles and the cover art, it’s clear up-front what this album is about, and from the off, TURBOPINK offers a blast of Hi-NRG electro – but also something more evolved. Her vocal performance is commanding, balancing pop and electronic folk, and the same is true of the musical compositions, which find thumping beats and rumbling bass paired with some dynamic lead guitar work. But those synths… sometimes they’re solid. Other times… there are portions of TURBOPINK which sound uncomfortably like rejected Eurovision entries. ‘Dopamine Blind’ is dominated by a relentless industrial stomp of a beat, but it’s as much straight-up dance which seeks a higher level – of consciousness, perhaps, but does nothing to expand on its position, and ‘Cross My Heart’ is pure pop, bordering on Stock Aitken Waterman production, only with a darker synth bass pulsing beneath its glittery skin.

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But at its best, TURBOPINK is a powerful hybrid work, creating a cocktail of dance, pop, techno, and industrial. ‘Fiction’ is exemplary, landing somewhere between Evanescence and KMFDM. ‘I Remember Me’, too, is a more overtly rock-leaning slice of aural alchemy, with bold guitars driving things forward for its duration. Eva’s vocals are strong and melodic, and she delivers the hook – of which there is an abundance – with a natural panache. ‘Dance in Shadows’ goes all-out for the anthemic, with chugging guitar paired with a pumping beat and a stadium-sized chorus, and the final track, ‘Twisted Transistor’ nails that 90s electroindustrial vibe, and again boasts an earworm-worthy chorus.

As a whole, TURBOPINK marks a clear evolution for Eva X, and with some punchy tunes and strong choruses, it’s undeniably fun.

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EVA X returns on September 18th with ‘Dance In Shadows’, the preview single for her upcoming album, TURBOPINK (out Nov 6). One part synthpop, one part metal, one part millennial J-pop, and one part 80s nostalgia, ‘Dance In Shadows’ is a primal scream for lost friends and empty spaces on the dancefloor, wrapped in a bright sonic blanket.

‘Dance In Shadows’ is a song born out of grief. EVA X writer, Gaby Gustafson completed the track after a co-worker & friend died from an aggressive form of cancer. She states, “I had written a super sad song originally, but I knew she’d hate that . It was really important to her to find joy wherever she could. So I ended up reworking the track into – Dance In Shadows- our happy little song about death.”

For the B-side of ‘Dance In Shadows’, Stoneburner brings his own styling to the track with a breakbeat remix that captures EVA’s dancefloor edge.

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EVA X started as a bedroom producer. She started releasing her tracks in 2019 and quickly built a cult following in the goth/industrial scene with her fusion of synthwave, industrial, power pop, and even metal elements. She released her debut album, I Dream Of A Reality on Distortion Productions in 2022, landing on several “Best of 2022” lists. She’s been a rising power on the US festival scene, including New Jersey’s Dark Force Fest, Seattle’s Mechanismus Festival, and Calgary’s Terminus. After a couple of years of heavy touring, Eva is back with her second album TURBOPINK and a full band along for the ride.

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Electro-pop artist EVA X has just unveiled the new video for her single, "Machine."  The video was directed, shot and edited by Erik Gustafson (GRENDEL / ADORATION DESTROYED).

About the song: "Machine" is the first look at EVA X’s upcoming album, I Dream Of A Reality. EVA X has the following to say about the song and its story: "I have a complicated relationship with my body. I do love it, but sometimes I wish it was different. I wrote "Machine" in a vulnerable spot, when I’d have given anything to feel beautiful like other women on social media. Chasing that aesthetic with injections and makeup was powerful, but also scary – I could create the face and body I wanted, but what would happen when it wore off? I took all of these tangled feelings and poured them into "Machine". When I brought the demo to my co-producers, Shane and Adam immediately jumped on it, bringing it to life with a frenetic energy that captured perfectly how alluring and isolating that illusion can be. In the music video, I wanted to explore what being beautiful in the alternative community looks and feels like, and how far we go for aesthetics. I taught myself choreography to capture the movement I wanted. Erik and I designed a video that captured both the sexiness I wanted and the reality of cutting and injecting ourselves for it."

Watch the video here:

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