Posts Tagged ‘anti-corporate’

I know, I know, poor form, etc., etc. But hey, it’s not every day this kind of thing happens.

…(something) ruined coalesced by happy accident as a live proposition. Like so many bands, lockdown hit our progress and development hard. The ‘white noise and shouting’ worked because of a combination of factors all in the moment – extreme volume, intuition, adrenaline, the consumption of alcohol. Replicating the vibe without those factors proved to be a challenge – but, when offered the platform of the FEAST online streaming events organised by the Nim Brut label during lockdown, it felt like an opportunity to develop a new way of working and to refine that sound in a more controlled setting. Trial and error led to the creation of noise first, vocals second, and over the course of several months, thing evolved, and …(something) ruined became something more, with not only a more defined sound, but a thematic focus lyrically.

E.P. is a cohesive document, but also a document of an evolution, and the tracks are presented in the chronology in which they were created, each first aired at a FEAST event.

‘Life Is Too Short’: small frustrations simmer and boil over when presented with the stark reality that you could die tomorrow and you’ve squandered the last 10 years your waking hours being nice and pandering to utter cunts.

‘On Mute’: anthem for remote workers around the globe as we’ve watched cretins babble away merrily on video calls while no-one can hear a single word – although, frustrating as it is, it’s usually better than hearing their words.

‘Harder, Not Smarter’: another corporate classic. Time and again management promote smart working, time-saving, and economy. But for all the words, there’s only whip-cracking ultimately.

‘On Brand’: brand isn’t just slogans and advertising. It’s an ethos. You don’t just work for a company, you are the company, a walking promotion. Live the brand.

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Having coalesced by chance after an encounter in the virtual world, harsh noise / power electronics duo …(something) ruined had been making headway on the live circuit over a couple of years before – and this is a familiar tale – Covid and lockdown put paid to all that. Accustomed to rocking and rolling some raw noise improv, it took them some time to reconfigure their approach to collaboration, but having been invited to perform at a FEAST event online, they began to evolve a new way of working. Each subsequent outing has seen the band go from strength to strength, mining a seam of lyrics dismantling the contradictions of corporate culture paired with some of the most abrasive noise.

Once described as being ‘like Whitehouse without being edgelords’, ‘On Brand’, premiered on Sunday at FEAST 5, not only encapsulates sound and ethos of …(something) ruined, but is perhaps their most potent dispatch yet.

With a debut EP and more live shows in the pipeline, …(something) ruined are poised to fuck shit up on a wider scale.

Watch ‘On Brand’ here: