Watch: ‘On Brand’ by …(something) ruined

Posted: 10 August 2021 in Recommended Streams and Videos
Tags: , , , , , , , , ,

Having coalesced by chance after an encounter in the virtual world, harsh noise / power electronics duo …(something) ruined had been making headway on the live circuit over a couple of years before – and this is a familiar tale – Covid and lockdown put paid to all that. Accustomed to rocking and rolling some raw noise improv, it took them some time to reconfigure their approach to collaboration, but having been invited to perform at a FEAST event online, they began to evolve a new way of working. Each subsequent outing has seen the band go from strength to strength, mining a seam of lyrics dismantling the contradictions of corporate culture paired with some of the most abrasive noise.

Once described as being ‘like Whitehouse without being edgelords’, ‘On Brand’, premiered on Sunday at FEAST 5, not only encapsulates sound and ethos of …(something) ruined, but is perhaps their most potent dispatch yet.

With a debut EP and more live shows in the pipeline, …(something) ruined are poised to fuck shit up on a wider scale.

Watch ‘On Brand’ here:

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