Aural Aggravation

Blaggers Records – 24th February 2023

Christopher Nosnibor

Having recently signed to Blaggers Records, Kill, The Icon! Unveil the first taste of their debut EP in the form of single cut ‘Protect the Brand’ – a song they describe as being ‘loosely based on David Fincher’s Fight Club’.

As Chuck Palahniuk wrote in the novel on which the film is based, ‘You are not your job, you’re not how much money you have in the bank. You are not the car you drive. You’re not the contents of your wallet. You are not your fucking khakis.’ This is capitalism laid bare: the workers defining themselves by brand allegiance, working all hours to eke out a living and make themselves feel better by buying shit they don’t need with money they don’t have. It’s a fucking con, and it’s never been more transparent as energy companies rake in record profits while people struggle to afford to stay warm and feed themselves, blaming the so-called cost of living crisis on Russia’s invasion of Ukraine, and mass strikes taking place across the UK while rail companies siphon off millions to pay execs and shareholders while claiming there’s no money for staff wages, and the NHS coffers are bare for paying their staff because they’ve haemorrhaged billions on redundant PPE provided by companies owned by government chums like Michelle Mone.

The trouble is, it’s taken too, too long for the general populace to twig that they’re being shafted, and the government has been quietly bolstering its powers to dismantle protest and limit rights – not just workers’ rights but human rights since Brexit – that pushing back against it all is incredibly difficult. And many still don’t even see corporate brainwashing for what it is as they obediently trudge back to their offices at their own expense for two or three days a week for the ‘hybrid office experience’ corporations are insistent is essential for both productivity and wellbeing.

This realisation is the narrative of ‘Protect the Brand’, a song which the band explain is ‘viewed through the lens of an overworked and underpaid office worker who is tasked with mind-numbing, repetitive jobs until he finally engineers his own sacking. The Worker stumbles through a crisis of realization, as he starts to question the purpose of work within a capitalist framework.’

It’s driven by a mega-dense bass, and the vocal is a perfect counterpoint, a monotone that chops between corporate inanities and anti-corporate vitriol. It absolutely works, and creates a tension that doesn’t entirely resolve. Once again, Kill, The Icon! are on the money and nail the zeitgeist. Listen up, and listen good.