Canadian dark electro artist S1R1N has unveiled the new single and video, ‘Voodoo Doll’.
‘Voodoo Doll’ is, at its core, a song about self-destruction and destructive relationships. The lyrics describe an effigy, a doll that the protagonist has created. This doll is the most precious thing in their world, as they love it with abandon, but it also becomes the target of their anger and rage and destructive behavior. As it often is in life, people hurt those whom they love the most, and it is no different in the relationship with the self.
The story also serves as a metaphor for the artistic process, as the journey of creation involves placing one’s heart and soul into something, all of the love and positive emotions that one feels, as well as all of the suffering and pain . The sound palette used to create the song calls to mind a creepy yet melodic aesthetic reminiscent of horror film soundtracks.
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The music video for ‘Voodoo Doll’ was very much inspired by the surreal yet gritty aesthetic of the music videos of the late 90’s and early 00’s. It was filmed in several abandoned buildings including a Victorian Insane Asylum and a Tuberculosis Sanatorium. The symbolism of these places, as well as the imagery of dolls and the bloody white clothes worn by Morgan in the video call to mind themes of lost innocence, and the corruption of the inner child. This is especially exemplified by the scenes in the video where dolls are destroyed. Both the song and video are intended as a cathartic experience for both the artist and audience.
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