Posts Tagged ‘self-released’

5th June 2026

Christopher Nosnibor

There’s a lot of music out there now. Eighteen months ago, it circulated in the news that there is now more music released daily than there was during the entirety of 1989. The research was conducted by MiDiA Research, and while I’ve not delved enough to uncover precisely how they reached the comparative volumes – there were DIY vinyl and cassette releases happening in 1989, and, while by no means commonplace, CD-R arrived on the market around 1988, arguably representing a significant step in the journey towards artists taking hold of the means of production for their work. Granted, these things are small-scale releases, but then so are the majority of those being released now: the point of the report is that artists no longer need management or a label or any of the more historical industry mechanisms to release their music, and now they have the potential for global reach.

‘It’s Breaking the Industry!’ was how Headphonesty reported the news. Well, fuck the industry. The industry are the main reason artists choose the DIY route – and not necessarily because they can’t get signed, but because they don’t want their production and sound and release schedule to be dictated, or to be bottom of the pile when it comes to the cut of the earnings from their work. ‘The Industry’ has changed, but while Spotify et al have been major players in terms of direct-to-platform releases by artists, they’re still very much industry in the sense that the last ones to get paid in their colossal operation are those who create the content.

Swerving the art vs content issue so soon after only last night’s piece, I would say out concern and sympathy should be with the artists and the listeners. Listeners are simply swamped, and artists risk sinking in an ocean of noise without reaching a fraction of the audience they deserve. And the algorithms do not help, which is why I personally take recommendations from people I know and trust, be they friends or trusted PR folks. Even then, there’s some sifting involved, and what’s more, it’s so easy to feel overwhelmed, or to simply switch off and let all this music congeal into a sonic wallpaper that provides a backdrop while you’re doomscrolling social media and news sites, wondering if the world will end tomorrow, or piling shit you don’t need into your basket on Amazon.

But sometimes, something will leap out from the hum and make you prick up your ears. And ‘Lifeform’ is one of those songs.

It’s That Hidden Promise’s first release in three years. The subject matter is weighty – and relatable – enough, an exposition of how we’re all part of the machine, cogs in the wheels of capitalism, with not just every hour of your waking life controlled by work (or the punitive benefits system if you don’t have work for whatever reason, including disability) but even how your waking / sleep patterns are not a matter of choice. Think that’s an exaggeration? How many times have you heard ‘I can’t come out tonight / stay out late because I’ve got work in the morning’? That is nothing short of total control, and the first verse is on point:

You’re not seeing, or thinking, just doing,

As a lifeform

Taking orders, cos that’s what you do,

Just a lifeform

Getting drained by the lies of the state,

Good little lifeform

Pushed around like atoms in the Hydron,

Cos you’ve just got to do what the system dictates

But what made me prick up my ears initially with ‘Lifeform’ was the delivery. It’s got a very strong 80s vibe, but it’s crossed with an early 90s indie feel – bright, choppy guitars and crisp drum machine dominate the mix, and the guitars layer up with some busy lead work. In places I’m reminded of Carter USM, but there’s more swagger and more groove, and the energy here is kinda sneery without being Oasis, with maybe more a feel of the early days of The Cooper Temple Clause. It’s also motorik, insistent, and catchy. And it’s 100% DIY.

This recommendation was brought to you not by an algorithm, but by a real living person who sifts through dozens of releases a day. No need to thank me…

AA

That Hidden Promise Promo1

1st August 2025

Christopher Nosnibor

The other day, while riffling through my record collection, I found a few LPs and 12” I had quite forgotten owning, including a promo copy of ‘Chance’ by Red Lorry Yellow Lorry. Stapled to the plain black die-cut cover of this white-label record with the title hand-written in biro, is a press release which simply reads ‘I know this is what you’ve all been waiting for….. Yep. The new Red Lorry Yellow Lorry single It’s called “Chance” and as usual it’s on Red Rhino Records. It’s very good’ and is signed ‘Yours condescendingly’.

You just don’t get press releases like that any more – especially not typed in all block caps and photocopied.

I appreciate the effort that goes into a good press release, and a solid band bio, because it does help me as a reviewer get a sense of context, of what a band’s about, what an album’s about. But the counterpoint to that is that there’s so much detail being spoon-fed, there’s less room for creative interpretation. The fact of the music industry has changed radically since the 80s and 90s, the days of the weekly inkies, the time before the Internet.

There simply was no way of ‘doing research’. And writers had tight deadlines. And so they just riffed to fill the column inches. Facts were hazy, critiques were often based on first impressions and knocked out in an hour after an extended liquid lunch. Names, dates, titles weren’t always accurate. And fans scoffed at the errors – and still do when clippings are posted online – but that was the nature of the beast.

Now, misspell the name of the bassist or give the wrong year for their debut EP, or somesuch and PRs, labels, and bands are onto you straight away asking for corrections. In a competitive market – I often report that on average, I receive around fifty submissions a day – simply getting coverage is a massive feat. This is certainly not to say that those times past were better – simply different, and I simply navigate my way to this release via this route to demonstrate the ways in which things have changed in the years since I started out writing about music in the 90s. It’s also altogether rarer now to find negative reviews, and while a part of this is due to the overwhelming amount of music being released meaning that reviewers are generally more inclined to spend what time they have promoting music they like, there’s also a certain element of fear of there being a social media pile-on, or having their supply of gratis music cut off. But artists and their labels and PR really need to accept that they’re not going to please all the people all the time, and sometimes, it’s necessary to call out an act with dodgy politics or whatever, or to simply call a turd a turd.

Anyway. Before I’ve even hit play, I’ve learned that this release by MOTHS is ‘a visceral journey through the Seven Deadly Sins, with each track embodying a facet of indulgence, obsession, and self-destruction — from the corrosive jealousy of “Envy” to the insatiable hunger of “Gluttony” and the rage of “Wrath”. The album plunges listeners into a dark, immersive experience where desire spirals into chaos’, and that ‘Diving deeper into heavier territory, MOTHS fuse elements of death and black metal with their signature blend of progressive, psychedelic, doom, and stoner metal, crafting a sound that’s both aggressive and atmospheric. With every step forward, MOTHS continues to explore new sounds and challenge genre boundaries, proving that music has no limits when driven by passion and innovation.’

I feel as if my work is already done. I can pour myself a large vodka and kick back, right? Well, I could. But that’s not my style. At least not the kicking back part. Large vodka in hand, I brace myself for the sonic onslaught… to be faced with some tinkering banjo or acoustic guitar giving country licks that are pure blues / Americana. And it gets jazzier and groovier as it goes on. What the fuck is this?

‘Sloth’ slides into ‘Envy’, a slippery, sultry alt-rock cut where the vocals are bathed in reverb, and the lo-fi production belies the fact that this is a vaguely jazzed-up take on grungy emo, at times coming on like Paramore recorded on a 90s cassette four-track. The haziness of the recording is actually something of a positive, but these are songs which require a slicker, fuller production. As a consequence, these takes sound more like demos than final versions.

The murky rawness works better on ‘Greed’, which brings rabid, raw-throated, growling black metal elements to the vaguely gothic metal compositions. It segues into ‘Pride’ which goes full-throttle skin-peeling abrasion before suddenly going commercial rock with fancy licks at the midpoint. I like ZZ Top, as it happens. I just wasn’t expecting a riff from Eliminator here.

‘Pride’ does take things full heavy, a prime slice of sludgy doom, and ‘Lust’ is, without question, a slugging slab of doominess, with some fancy fretwork thrown in on top. There’s certainly a lot going on here, and most of it works. MOTHS certainly bring some megalithic riffs and a lot of fire to an album that may be unpredictable in places, but is, overall, solid and with no shortfall of gutsy, guitar-driven heft.

AA

MOTHS - cover