5th June 2026
Christopher Nosnibor
There’s a lot of music out there now. Eighteen months ago, it circulated in the news that there is now more music released daily than there was during the entirety of 1989. The research was conducted by MiDiA Research, and while I’ve not delved enough to uncover precisely how they reached the comparative volumes – there were DIY vinyl and cassette releases happening in 1989, and, while by no means commonplace, CD-R arrived on the market around 1988, arguably representing a significant step in the journey towards artists taking hold of the means of production for their work. Granted, these things are small-scale releases, but then so are the majority of those being released now: the point of the report is that artists no longer need management or a label or any of the more historical industry mechanisms to release their music, and now they have the potential for global reach.
‘It’s Breaking the Industry!’ was how Headphonesty reported the news. Well, fuck the industry. The industry are the main reason artists choose the DIY route – and not necessarily because they can’t get signed, but because they don’t want their production and sound and release schedule to be dictated, or to be bottom of the pile when it comes to the cut of the earnings from their work. ‘The Industry’ has changed, but while Spotify et al have been major players in terms of direct-to-platform releases by artists, they’re still very much industry in the sense that the last ones to get paid in their colossal operation are those who create the content.
Swerving the art vs content issue so soon after only last night’s piece, I would say out concern and sympathy should be with the artists and the listeners. Listeners are simply swamped, and artists risk sinking in an ocean of noise without reaching a fraction of the audience they deserve. And the algorithms do not help, which is why I personally take recommendations from people I know and trust, be they friends or trusted PR folks. Even then, there’s some sifting involved, and what’s more, it’s so easy to feel overwhelmed, or to simply switch off and let all this music congeal into a sonic wallpaper that provides a backdrop while you’re doomscrolling social media and news sites, wondering if the world will end tomorrow, or piling shit you don’t need into your basket on Amazon.
But sometimes, something will leap out from the hum and make you prick up your ears. And ‘Lifeform’ is one of those songs.
It’s That Hidden Promise’s first release in three years. The subject matter is weighty – and relatable – enough, an exposition of how we’re all part of the machine, cogs in the wheels of capitalism, with not just every hour of your waking life controlled by work (or the punitive benefits system if you don’t have work for whatever reason, including disability) but even how your waking / sleep patterns are not a matter of choice. Think that’s an exaggeration? How many times have you heard ‘I can’t come out tonight / stay out late because I’ve got work in the morning’? That is nothing short of total control, and the first verse is on point:
You’re not seeing, or thinking, just doing,
As a lifeform
Taking orders, cos that’s what you do,
Just a lifeform
Getting drained by the lies of the state,
Good little lifeform
Pushed around like atoms in the Hydron,
Cos you’ve just got to do what the system dictates
But what made me prick up my ears initially with ‘Lifeform’ was the delivery. It’s got a very strong 80s vibe, but it’s crossed with an early 90s indie feel – bright, choppy guitars and crisp drum machine dominate the mix, and the guitars layer up with some busy lead work. In places I’m reminded of Carter USM, but there’s more swagger and more groove, and the energy here is kinda sneery without being Oasis, with maybe more a feel of the early days of The Cooper Temple Clause. It’s also motorik, insistent, and catchy. And it’s 100% DIY.
This recommendation was brought to you not by an algorithm, but by a real living person who sifts through dozens of releases a day. No need to thank me…
AA
Aural Aggravation 