Posts Tagged ‘PRODUCT’

I’m Not From London Records

Christopher Nosnibor

It’s a fucking miracle Arrows of Love are still here, let alone that they’ve managed to nail a second album. But then, to watch them play live, it often seems like a fucking miracle that they can make it to the end of a set. Everything about Arrows of Love, from day one, had had an air of precarity, teetering on the brink of implosion. Every song carries that same sense of danger. It’s their wild volatility that sets them as one of the most exciting bands of the last decade, but ultimately, it’s the songs that matter. They’ve always had songs: sprawling, messy, noisy, fucked up and perversely challenging songs, underpinned with some lean grooves.

Product has been a long time in coming and the line-up on this, their second album, is quite different from the one which recorded their debut. In the period between the delivery of aforementioned debut the nihilism-in-a-nutshell noisefest that was Everything’s Fucked (May 2014) Arrows of Love have evolved, and perhaps some of it’s a natural progression and some of its… not so much an increasing maturity as a refocusing of energy, and some if it’s a result of the personnel changes. One obvious shift is the absence of shared vocals: Lyndsey Critchley’s departure has certainly altered the dynamic of the band in that sense (bassist Nuha Ruby Ra’s vocal contributions are a lot less prominent, and she only leads on one track, the surprisingly sultry and almost tender ‘Come With Me’), and Product is a lot less direct and attacking than its overtly grunge-orientated predecessor.

That doesn’t mean that Product is any less confrontational or antagonistic, and the nihilism which drove Everything’s Fucked is apparent in the subtitle ‘Your Soundtrack To The Impending Societal Collapse.’ Moreover, the use of the definite article shows an absolute confidence in what lies ahead – Arrows of Love are certain we’re past the tipping point and freewheeling toward the end of the world as we know it. Product is certainly a darker, more claustrophobic affair than its predecessor, and finds Arrows exploring wider, deeper territory in the process.

‘Signal’ is dark, dense, disturbing, and desperate, and is heavily hung with a curtain of goth which drapes over the violent (post)punk energy. ‘Did you ever see this coming?’ Nemah challenges through a fuzz of distortion ‘Let the lunatics run the asylum,’ he spits, and we know that this isn’t the future he’s predicting, but a plain observation on the present. The tension builds into a squalling racket and the vocals reach fever pitch as the track reaches its explosive climax.

It feels like an eternity since ‘Predictable’ first aired on-line – and while the band articulate their ennui at the daily shit that is life in the 21st century, as a musical work it’s anything but predictable. The vocals transition from drawling boredom in the verse to screaming mania in the chorus, while the guitars lurch and swerve every which way.

Marking a change of pace and direction, ‘Desire’ is dark, brooding, stripped back, introspective. At near the six-minute mark, it’s a seething mess of emotions: Arrows of Love are a band who’ve always emanated a gritty sexuality, but this channels it in a very different way, and it’s not comfortable or snuggly.

‘Tidal’ is perhaps the most overtly ‘art-rock’ song on the album, as well as being the most classically ‘grunge’ composition, with its quiet / loud verse / chorus juxtaposition. At the same time it encapsulates the dual character of Product, and album that swings – quite effortlessly, and thus with maximum impact – between classic post-punk trappings and raging noise, with exploratory experimentalism informing the process.

‘Beast’, which premiered some months ago now, is a swampy, squalid mess of seething abrasion a throbbing mess of bass that sonically calls to mid Melvins in places but ultimately stands as the soundtrack to a riot. The shrieking ‘Toad’ is equally uncompromising, and ‘The Parts That Make the (W)hole’ comes on like a hybrid of The Fall, Shellac and The Cooper Temple Clause. ‘Restless Feeling’ captures the dark, dirgy doom of Swans circa 1984 and makes for one hell of a low ending to the album: if anything, it’s the sound of society after the collapse as its low-end swell builds to an all-consuming tsunami of noise.

Product bridges the gap between Bauhaus and Nirvana, but ultimately, any comparisons are but signposts to an album which is unique in its standing. Product avoids pretence and overblown portentousness: it doesn’t make lofty statement about the future, but instead stands as a painfully intense document of the present. If any album of the last five years articulates the dizzying, anxietised state of contemporary life, it’s Product.

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AOL - Product

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With the release of their second album, PRODUCT – the follow up to 2014 debut Everything’s Fucked – scheduled for release on  21st July, one of our favourite bands on the planet, Arrows of Love serve up a second taster in the form of ‘Signal (Redux)’, which has been mastered, once again, by Shellac legend Bob Weston.

‘Signal (Redux)’ hints at a band expanding their sonic repertoire: it’s still an abrasive, jolting, grungy racket, but their nihilistic fury is sculpted with hints of Gang of Four with an elastic bassline and scarring, fractured guitar. It’s probably their best work to date, and augers well for the album. Get your lugs round ‘Signal (Redux)’ here:

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The album will be available on Vinyl and CD across US/European territories on 21st July , which you can pre-order globally via www.pledgemusic.com/projects/arrowsoflove.

 

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