Posts Tagged ‘JRock’

10th April 2026

Christopher Nosnibor

Postmodernism supposedly not only marked, but celebrated, the death of originality. Some time after the turn of the millennium, postmodern irony and the wit of parody began to evaporate, and now everything simply draws on explicitly stated influences. Art has become an endless treadmill of predictable recycling. There are rare exceptions, of course, and Chaidura is rare indeed.

Chaidura has been on the scene for a couple of years now, during which time he’s birthed an EP, Temple Paradise, and some standalone singles, showcasing styles ranging from JRock to emo, with his bio describing this work as ‘blending visual kei, emo, and alternative rock into a sound that’s heavy, emotional, and honest’.

Now resident in London, but raised in Asia, where, he says ‘beauty is often weaponized as a prerequisite for success’, ‘Plastic Beauty’ is the third single to be taken from forthcoming EP, Liminal. And what a single it is! It’s nothing short of an explosion of ideas– an entire album’s worth and more (hell, many bands with careers spanning decades don’t demonstrate this many ideas), packed into less than four minutes – leaping wildly yet also effortlessly and immaculately from one genre to another with each of the multitudinous segments.

And yes, the presentation is stunning – musically, of course, but also visually – taking cues from Adam Ant and Falco’s ‘Rock Me Amadeus’ – to forge something that is nothing short of spectacular, while at the same time presenting a strong message. Opening with a soft piano intro, we’re soon thrown into some loungey jazz with an understated drum ‘n’ bass beat before – a mere thirty seconds in – being hit with a ferocious blast of metal. The experience is akin to watching Roger Moore as James Bond being spun at organ-damaging speed in a centrifuge in Moonraker, one where you mind feels as if it’s been separated from your body and transported to another dimension. It’s like all of the new year’s fireworks from around the globe going off simultaneously. And yet, incredibly, it’s got a huge chorus with an instant hook that’ll be an earworm for a week. Nothing short of phenomenal. Now, excuse me while I go and lie down for a bit.

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