Emergency – Another Hit

Posted: 21 April 2021 in Singles and EPs
Tags: , , , , ,

23rd April 2021

Christopher Nosnibor

They may be in the midst of a lineup change and lacking a guitarist and drummer, but while live activity isn’t an option, London-based Emergency are still in aa position to raise their profile with the release of single ‘Another Hit’, a swipe at social media and its content creators, while also turning the lens inwards and reflecting on the role of the consumer and the element of hypocrisy that’s inherent within that.

It’s relatable, to the extent that most of us do it, and I’ll confess my guilt also: I’ve spent what feel like an eternity bitching about Instagram being the platform for vain hipsters before finally relenting and setting up and account ostensibly because, y’know, maximum exposure and all, but I feel like a sell-out and a hypocrite, but it’s just the way of the world, right? Like being absolutely sick to death of everyone’s pictures of their pets and their meals, so electing to do the same, only ‘ironically’ – right? Fuck it. Postmodernism is dead, irony is dead. Thankfully, killer tunes played with energy never die, and ‘Another Hit’ is tight, punchy, zesty, and a shade acerbic, packing some sharp critique and packaged into some astute guitar-driven post-punk influenced indie, with a dash of surf rock and a hint of Franz Ferdinand in the mix.

It’s choppy, dynamic, and has one of those buzzing riffs that drills into your head on the very first listen. Absolute killer.

AA

Emergency - Artwork

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