To coincide with the release of the album Das Ram, Rachel Mason has teamed up with Eric Leiser to produce a really rather trippy promo video for the track ‘Queen Bee’.
“I was invited to watch a beekeeper work while on an artist’s residency. The gender dynamics are so unique,” says Rachel Mason. “There is one matriarch – the Queen Bee, surrounded by a massive, buzzing population. It’s fascinating to witness the dynamic of power and to think about that on a psychological level – a female with that much power, surrounded by hundreds of workers who are there to pollinate crops, which humans depend on. They have total determination towards a single goal.”
Created by Eric Leiser, an award-winning NYC-based artist, filmmaker, animator, puppeteer, writer and holographer, the new video underlines this track’s intensity. He commented, “I was drawn to the symbolic subtext of this song. Bees are presently in danger of extinction, stemming from decades of environmental degradation. These amazing insects are among the most important creatures to humans, pollinating over 80% of all flowering plants including 70 of the top 100 food crops.”
“For me, the inner story is of a powerful female burdened with providing for the hive when she would rather pursue secret inclinations,” says Leiser. "Animating up to 50 individual bees in the dense swarm sequences was my personal challenge. As an artist I always attempt to push the animation toward new dimensions of visual complexity in hopes of creative evolution.”
Watch the video for ‘Queen Bee’ here: