Every email and every press release which accompanies every CD – or at least every other email and every other press release – promises the arrival of a staggeing new talent, a band offering explosive riffs or massive anthems. It doesn’t take long to become immune to the hyperbole, and the spial downwards from enthusiams to despair is a rapid one when every any brings more music than an etitorial team of fifty could even contemplate let alone physically listen to.
So why do we do it? Because even when a press release makes generic promises about a band, sometimes they’re actually worth the effort. The email says that ‘London rockers Saints Patience share their retro-electro anthem debut single ‘Break Of Dawn’ out July 8th’ and the truth is it’s hard to muster a shrug. Whaddaya know? It’s actually a decent tune and hints at a band with some serious potential.
Hear it here: