Posts Tagged ‘Yowl’

Clue Records

Christopher Nosnibor

The impact of lockdown and social distancing remain a prevalent theme in the blurbs and press releases for artists who’ve found themselves at a loss in recent months. The story behind Yowl’s new vide single, then, is by no means exceptional in itself, although it does have something of a twist to the tale in that it highlights the levels of ingenuity lockdown boredom has inspired for some:

‘unable to play shows online like some of their peers who live in enviable artistic

communes, they hit on a flawless solution; in a Lilliputian masterstroke, they built a cardboard pub and filled it with self-styled miniatures. From this, the video for Sunken Boy took form as a parallel to the cyclical ennui of life in lockdown and a materialisation of an all-consuming desire for power over their fellow bandmates, all while providing an

opportunity for a nod to the seminal video for Nsync’s ‘Bye Bye Bye’.

After a solid but fairly middling indie jangler of an opening, with a largely forgettable crooning vocal, all of which invites Smiths comparisons – but for its confessional lyrics and a strong opening line, which finds Gabriel Byrde admit “I’ve convinced myself and others that I’m a decent person” – it unexpectedly erupts about three-quarters of the way through into a raw, jagged blast of furious alt-rock.

It tapers down to a bleak ending, and makes for quite the rollercoaster, both sonically end emotionally. In short, it’s a great single.

AA