Posts Tagged ‘Nightmare’

25th March 2022

Christopher Nosnibor

In today’s low-attention-threshold society, quite literally everything has to be instant. People simply won’t wait: they don’t have time. A 2019 survey found that the average person grows frustrated after waiting sixteen seconds for a webpage to load, and twenty-five seconds for traffic signal to change, and as far back as 2011, the average time spent on a webpage is under a minute. On Spotify, again pre-pandemic, there was a 24.14% likelihood of skipping to the next song in the first 5 seconds, 28.97% in the first 10 seconds, 35.05% in the first 30 seconds and a whopping 48.6% skip before the song finishes.

‘Nightmare’ piqued my interest inside five seconds, then had me fully by the throat at eleven. Why eleven? That’s when everything slams in – from a fade-in of dirty, distorted guitar chords (and it’s not often you get a fade-in), there’s a pause, a moment of silence, of suspense… the tenth second passes as you’re holding your breath, and then BANG! A pumping industrial disco beat and booming bass provide the driving backdrop to a vocal performance that’s all attitude, but it’s also clear that Eva Sheldrake knows her way around a hook, too.

Robin G Breeze’s production is a strong asset, in that is balances a slick, digital aspect with noise, in a way that’s reminiscent of Nine Inch Nails. Throw in a dash of metal and a dose of shadowy goth and you’ve got a killer formula and a cracking single.

(Click the pic to play)

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Pic: Derek Bremner