Posts Tagged ‘Burn it Down’

Ok, so Thunderclap is new to us, too. And we thought we knew everything about music promo. It turns out it’s a no-money pledge thing, whereby the only committment on the part of the pledger is to share a link.

While we’re new to Thunderclapping, Salvation Jayne are known to us here at Aural Aggravation, and their single, ‘Burn it Down’, is a belter that deserves to be heard far and wide. You can get involved in making a Thunderclap wave for Salvation Jayne here: https://www.thunderclap.it/projects/56919-burn-it-down. Who knows, this could be the future of music promo.

In advance of the video release, you can get your lugs round ‘Burn it Down’ here:

 

Burn It Down

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21st April 2017

James Wells

Being a cynical motherfucker, and living in an era when everything’s not only been done, but done to death, diluted, fucked about with, hybridized and rendered beyond obsolete, I was a bit dubious when I read Salvation Jayne’s Facebook page, on which they describe themselves as being ‘four musicians who play their own unique style of dirty rock n’ roll’. Unique? Show me something unique and I’ll eat my own head.

But then I also note that the line-up features pop chanteuse Chess Smith, who’s previously featured on Aural Aggro in a solo capacity. And while image only goes so far, Salvation Jayne not only look like a proper band, but they look bloody cool, too.

‘Burn Down’ is a kickass blues-based rock tune with a dark edge countered by a carefully-crafted accessibility. If it harks back to the 80s, and therefore isn’t exactly unique, it’s forgivable: they don’t make tunes like this any more, and the lamewads at Kerrang should get their lugs round this and remember what a proper rock band sounds like instead of plugging all that pop-punk cack and dance music not even disguised as rock b acts like PVRIS. Smith’s vocals are gutsy, the guitars throb and the production is meaty. This means that while I’m not feeling any obligation to eat my own head, I do have to take my hat off to Salvation Jayne for delivering a quality single with a strong sense of identity.

Salvation Jayne

Salvation Jayne are on Facebook.