Ok, so Thunderclap is new to us, too. And we thought we knew everything about music promo. It turns out it’s a no-money pledge thing, whereby the only committment on the part of the pledger is to share a link.
While we’re new to Thunderclapping, Salvation Jayne are known to us here at Aural Aggravation, and their single, ‘Burn it Down’, is a belter that deserves to be heard far and wide. You can get involved in making a Thunderclap wave for Salvation Jayne here: https://www.thunderclap.it/projects/56919-burn-it-down. Who knows, this could be the future of music promo.
In advance of the video release, you can get your lugs round ‘Burn it Down’ here:
Aural Aggravation 