GLDN – Suicide Machine

Posted: 11 September 2022 in Singles and EPs
Tags: , , , , , , , ,

9th September 2022

Christopher Nosnibor

Brooklyn-based blood and gore and dark-fixated industrial metal act GLDN keep on mixing things up with their singular and innovative take on industrial / metal / electronica, and the first single released ahead of the upcoming album Hemophilia, released early October, is another genre-smashing blast of excitement.

At the start of the video, front man Nicholas Golden is wearing a minidress on a mock-up of a slightly fuzzy-looking VHS clip, and while in itself it’s not edgy, it’s both resourceful (can’t afford actors for your promo? Do it yourself) and parodic in setting a dystopian tone n a retro setting. The trouble with retro dystopias is that, as we’ve come to find the hard way, is that the projected future which is now the present is actually worse. 1984 no longer reads like fiction, but reportage. What do you actually do with that knowledge? How do you live with that grim realisation? You too could be the owner of an obelisk…

The lyrics pick at social media and Instagram perfection, and on reading the lyrics, I remember with a slow sinking feeling how I read on a daily basis in the tabloid media how professionals – nurses, teachers, name it – are taking to OnlyFans to make ends meet and in no time they’re quitting their stressful, shittily-paid dayjobs in favour of coining it in to pay off their mortgages:

Got no flaws, no imperfections

The unachievable is my new obsession

Can’t get enough, I’m never satisfied

I’ve got to whore myself out just to feel alive

‘I’d rather be dead than be irrelevant’, Golden concludes, and it’s a stark yet fair reflection: people crave the attention as much as the money, and the bottom line is that the system is fucked and society and culture is fucked.

Coming on like an electro-infused black metal cross between Placebo and Marilyn Manson and Nine Inch Nails, ‘Suicide Machine’ finds GLDN in darkly abrasive form, peaking with a blistering climactic finale that’s utterly punishing. Bring the album.

AA

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