Voodoo Radio – Ice Cream Man (Deluxe Double-Flake n Strawberry Sauce Mix)

Posted: 10 August 2022 in Singles and EPs
Tags: , , , , , ,

12th August 2022

Christopher Nosnibor

It’s 30֠C in the shade up and down the country right now, and everyone is melting. It’s oddly quiet in the office at the back of my house, and had been for a while: some people have gone away on holiday, but most still seem to be at home – because most can’t afford to travel and are still working from home at least half the week – but hardly anyone’s sitting out in their back yards, It’s simply too hot.

You want to know what else is hot? Thins new single by Voodoo Radio. It’s a sizzling serving of primitive pop-flavoured punk that grabs you instantly. To unpack that, pop-punk or punk pop as we’ve come to know it in the contemporary sense is limp, bouncy and lame, but to trace the point where pop and punk converge to the late 70s, we’ve got Buzzcocks, X-Ray Spex, The Adverts , knocking out belting tunes that are bristling with the spiky attitude and gritty guitars of punk as it was emerging, but still packing strong melodies and hooks galore, and it’s in this bracket that Voodoo Radio sit.

There’s no pretence or hidden depth here, no subtext: this is a straight up and direct song that’s pure nostalgia, a fond reminiscence about buying ice creams from ice cream vans, delivered with a sing-song tune with a high sugar content that’s guaranteed to make you bounce off the walls. The video, too, plays on that retro vibe, shot in that 70s solarized colour tone with a proper ice-cream van as the main prop.

But what’s special about the Cumbrian duo is their unashamed exposure of their northern roots, which have never been more celebrated than on ‘Ice Cream Man’, where Paige’s pronunciation is proper gritty with flat vowels and glottal stops galore, and this only accentuates the vibrancy and directness that simply makes this song so much fun. It’s old school, but this comes with added sprinkles, and you won’t hear anything cooler, more fresh, and more exhilarating all heatwave long.

AA

thumbnail_Voodoo Radio

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