NIM – 17th May 2021
Christopher Nosnibor
As labels go, Iowa-based NIM is pretty new: established only last year during lockdown, it has to date put out just five releases, initially showcasing the work of those directly associated with the label or otherwise close to its contacts – which is so often how DIY labels begin. Artists unable to find an outlet, or otherwise feeling no affinity with any particular label or scene, decide to carve their own niche by setting up for themselves. And before long, they’re not only putting out their own stiff, and stuff by their mates, but have started to build a roster.
It’s all about ethos and ethics: labels who start up because there’s a gap in the market for the music they want to hear and therefore make it themselves are very different from labels who set up with the express purpose of being a label. But NIM clearly have some ambition, as the release of the debut from Health Plan earlier this month indicated: featuring members of Blacklisters, Dead Arms, USA Nails, and The Eurosuite, they’re something of an underground noise supergroup, and the release felt like quite a coup for the label. And then, there’s this…
Again, it’s a million miles from mainstream, but in terms of pulling together some highly respected – and incredibly exciting – cult acts, this is a flagship release, the kind of thing that is almost certain to put the label on the map, in the way that the first couple of Fierce Panda compilations did in the 90s, and thee On The Bone collections some 20-odd years later, showcasing acts as diverse as That Fucking Tank and The Twilight Sad alongside Wild Beasts, Pulled Apart by Horses and Dinosaur Pile-Up. On the one hand a snapshot of the time, but on the other, an incredible document and a testament to ambition.
And so it is that Deprived of Occupation and Pleasure We Feast opens with a cover of Swans’ ‘No Cure for the Lonely’ by HUBBLE, which happens to be the ambient side project of Uniform guitarist Ben Greenberg, and also features a contribution from Rusty Santos, renowned for his work with Animal Collective, among others, and Obviate Parade, aka Paul McArthur, singer from Damn Teeth – not to mention a contribution from the mighty Health Plan.
Alright, so none of them may be household names, but they all carry some considerable cred in those more niche circles. And, alongside an array of obscuritants, they set out the NIM stall nicely, with an array of dark ambience and noisier efforts. This isn’t about establishing a ‘house’ style or otherwise making a specific statement: instead, this is as celebration of diversity, a divergent array of artists united by their lack of conformity.
HUBBLE’s cover is an almost psychedelic folk, semi-acoustic effort, while Rusty Santos wanders through quite mellow if deep trancebient territory, in contrast to the unapologetic noise abrasion of Health Plan’s ‘Food Grief’ lifted from their eponymous debut. If your tastes are narrow, avoid this: this is one for the eclectivists, and the first three tracks alone are enough to shred most brains.
Gareth JS Thomas’ ‘How You Feel’ stands out as a masterclass in thunderous, percussion-driven abrasive noise, and provides a particularly stark contrast to Obviate Parade’s noodlesome lo-fi neoclassical jazz-tinged meanderings and the frenetic post-punk squall of ###’s contribution, which lumbers hard with a Shellac-style riff and changes direction multiple times over the course of its three-and-a-half minutes.
Deprived of Occupation and Pleasure We Feast is challenging, both sonically and in its diversity: the chances are that few will like everything, and many won’t like anything at all. But those who like some will likely find more to like, because it’s a smorgasbord of weird and wonderful, and is a shining example of artistic collectivism, and Deprived of Occupation and Pleasure We Feast shows how NIM is a hub for a disparate array of artists who are doing very different things, but respect and celebrate that diversity.
AA
Aural Aggravation 