Posts Tagged ‘Red Cross’

Criminal Records – 18th December 2020

Christopher Nosnibor

For many, 2020 has been a year to forget, next-level dismal, in ways that it’s hard to relate from our isolated boxes. Those of use fortunate enough to be working from home struggle to fully grasp the hardship of furlough or redundancy, to fully appreciate the impact of mass poverty and the pace of its spread.

Christmas is always difficult for so many people, and if Whammagedon is enough to be an issue for you, then you’re probably in a really, really fortunate position. Seeing artists rallying round at a time when many of them are themselves struggling due to a lack of gigs, which in turn means no merch sales and so on, is heartening in a time of seemingly eternal bleakness, and The Kut’s first new material in a while, in the form of Christmas single ‘Waiting for Christmas’ sees 100% of profit from sales and streams being donated to the Red Cross, supporting those affected by poverty as a result of the pandemic.

‘Waiting for Christmas’ may be a Christmas single, but it’s not, if that makes sense: it’s more about intent than profile or publicity, and as the press release notes, ‘while independent musicians are usually discouraged from releasing at Christmas, due to expected lack of ‘impact’ in comparison to major label peers, The Kut affirmed, “We know the single is an underdog, by the design of the music industry, but I am appealing to our supporters and to Christmas and music lovers in our community… If we can raise even a few hundred pounds for those affected by poverty during the pandemic, and support families, we would love to do that. We have lost so many people before their time, and so many families are suffering and feel alone. With the single, we are collectively raising a candle for all those we have lost and showing solidarity with our wider community this Christmas.”’

It’s a slow-burning ballad, which is seasonally / charity single appropriate and Where ‘Waiting for Christmas’ differs from the norm is that straight into the first verse, Maha reflects ‘It’s Christmas, why do I feel so low?’ Confronting those so-common-but-less-commonly-addressed mental health issues in a Christmas single is practically unheard of, but we need more of this: this is what makes ‘Waiting for Christmas’ an essential Christmas single, even more than the fact it’s a decent tune.

Released across digital formats and CD via a dedicated website, it’s not about the Christmas charts but raising few quid.

AA

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