Aural Aggravation

Metropolis Records – 23rd August 2024

Christopher Nosnibor

Even at their commercial peak, PIG releases weren’t all that easy to come by, at least here in the UK, despite some of them being on big labels with big distribution. PIG – the project of London-born Raymond Watts – is an act which can legitimately claim to be big in Japan while largely unknown at home.

My own first encounter was seeing them support Nine Inch Nails on The Downward Spiral Tour in Wolverhampton in 1994. I was in the middle of my A-level exams, but no way was I going to miss NIN. I didn’t even know who the support were, but witnessing the heavy grind of PIG, with pigs’ heads on poles at the sides of the stage, as their lanky singer writhed his way through a gritty set was an absolute revelation. The set’s opening song stuck with me, but it was some years before I would actually source a copy of Red Raw and Sore, on this new site called eBay. The debut album, A Poke in the Eye…. With a Sharp Stick and the ‘Sick City’ 12” were fairly easy to find at record fairs around 1994, as Wax Trax! vinyl was available in abundance, and often cheaply, too, but anything else? Pretty much impossible to find. And so it was that PIG felt like a near-mythical act, and despite having played these big shows with NIN, still no-one was really aware of them.

Sinsation was released first in Japan in 1995, and a year later in the US, and on learning of its existence, I got my local record shop to order it in, but had to wait literally months for it to arrive on import. Oh, but it was worth the wait. It delivered all of the theatrical pomp that defined A Stroll in the Pork, but cranked up the dirty industrial guitars and found Raymond Watts in top form with his extravagant wordplay. In short, it reset the bar, not just for PIG, but for what ‘industrial’ music could be. This wasn’t just hard and heavy, but also playful, witty, intelligent, and still dark, seething.

The cover alone is striking. Watts’ image is a standard feature on all PIG releases, but whereas more often than not he is depicted looking buff or brooding, the sickly green hue is unsettling – and slamming in with a series of orchestral strikes and a low, grumbling bass before hitting full-on industrial anthem mode on the first track, the six-minute ‘Serial Killer Thriller’ (the chorus of which provides the album’s title), it’s immediately apparent that Sinsation is something special (and not something sad…).

Admittedly, despite this being an album I’ve played to death over the last thirty years, apart from a few tracks being a few seconds different in their duration, I can’t discern any huge differences between this remastered version and the original: there are, perhaps, more details revealed in the mix, but then, the production on the original was impressive, and again, I’ll come back to that word, ‘detail’. There’s a lot happening; samples, snippets of bits and bobs, strings, multi-layered vocals… A touring member of Foetus early in his career, with JG Thirlwell involved in the early singles and debut album, Watts clearly learned much from Thirlwell, as well as his early involvement with KMFDM. Sinsation felt like the point at which he brought these two aspects together in perfect balance while simultaneously realising his own unique sonic vision. The result was a set of hefty, driving songs, exploding with ideas and noise, and so many layers, so much going off all over the place. It was bold, audacious, and while it’s easy enough to say that it’s a bit Foetus, a bit KMFDM, it goers so far beyond these points that comparisons are a diminishment of Watt’s achievements here.

Sinsation is certainly the first PIG album to showcase the full range of styles and compositional aspects Watts has in his locker, and as such, represents something of a creative peak.

While nominal single ‘Painiac’ (an early version of which was the lead track on a Japanese-only EP, and a video for which got a few spins on MTV on the album’s release) is a throbbing industrial beast of a tune, ‘Golgotha’ is a dark, semi-ambient interlude which sits between the driving snarl of ‘Hamstring on the Highway’ and the swaggering industrial-strength glam-tinged gospel-infused dark pop of ‘The Sick’, which would provide the blueprint for the PIG renaissance which started with The Gospel in 2016. ‘Analgesia’ is a magnificently atmospheric piano-led instrumental which incorporates elements of ambient and electronica and extraneous noise ‘Volcano’ is serpentine and sleazy, with some audacious orchestral work in the mid-section which take the bombast of Foetus’ Nail to another level, while ‘Hot Hole’ drives hard and heavy with pulsating electronics colliding with hefty chugging guitars and ferocious beats.

For the many who likely missed this the first time, this re-release provides the opportunity to make acquaintance with one of the definitive PIG albums, and for those already familiar, it’s a timely reminder of the incredible journey that has been PIG’s career to date, while offering the first chance to get it on vinyl. Almost thirty years on from its first release, Sinsation still sounds phenomenal – insanely ambitious, utterly deranged, and in a league of its own, quite unlike anything else before or since, even within the PIG catalogue.

AA