Posts Tagged ‘promotion’

1st August 2025

Christopher Nosnibor

The other day, while riffling through my record collection, I found a few LPs and 12” I had quite forgotten owning, including a promo copy of ‘Chance’ by Red Lorry Yellow Lorry. Stapled to the plain black die-cut cover of this white-label record with the title hand-written in biro, is a press release which simply reads ‘I know this is what you’ve all been waiting for….. Yep. The new Red Lorry Yellow Lorry single It’s called “Chance” and as usual it’s on Red Rhino Records. It’s very good’ and is signed ‘Yours condescendingly’.

You just don’t get press releases like that any more – especially not typed in all block caps and photocopied.

I appreciate the effort that goes into a good press release, and a solid band bio, because it does help me as a reviewer get a sense of context, of what a band’s about, what an album’s about. But the counterpoint to that is that there’s so much detail being spoon-fed, there’s less room for creative interpretation. The fact of the music industry has changed radically since the 80s and 90s, the days of the weekly inkies, the time before the Internet.

There simply was no way of ‘doing research’. And writers had tight deadlines. And so they just riffed to fill the column inches. Facts were hazy, critiques were often based on first impressions and knocked out in an hour after an extended liquid lunch. Names, dates, titles weren’t always accurate. And fans scoffed at the errors – and still do when clippings are posted online – but that was the nature of the beast.

Now, misspell the name of the bassist or give the wrong year for their debut EP, or somesuch and PRs, labels, and bands are onto you straight away asking for corrections. In a competitive market – I often report that on average, I receive around fifty submissions a day – simply getting coverage is a massive feat. This is certainly not to say that those times past were better – simply different, and I simply navigate my way to this release via this route to demonstrate the ways in which things have changed in the years since I started out writing about music in the 90s. It’s also altogether rarer now to find negative reviews, and while a part of this is due to the overwhelming amount of music being released meaning that reviewers are generally more inclined to spend what time they have promoting music they like, there’s also a certain element of fear of there being a social media pile-on, or having their supply of gratis music cut off. But artists and their labels and PR really need to accept that they’re not going to please all the people all the time, and sometimes, it’s necessary to call out an act with dodgy politics or whatever, or to simply call a turd a turd.

Anyway. Before I’ve even hit play, I’ve learned that this release by MOTHS is ‘a visceral journey through the Seven Deadly Sins, with each track embodying a facet of indulgence, obsession, and self-destruction — from the corrosive jealousy of “Envy” to the insatiable hunger of “Gluttony” and the rage of “Wrath”. The album plunges listeners into a dark, immersive experience where desire spirals into chaos’, and that ‘Diving deeper into heavier territory, MOTHS fuse elements of death and black metal with their signature blend of progressive, psychedelic, doom, and stoner metal, crafting a sound that’s both aggressive and atmospheric. With every step forward, MOTHS continues to explore new sounds and challenge genre boundaries, proving that music has no limits when driven by passion and innovation.’

I feel as if my work is already done. I can pour myself a large vodka and kick back, right? Well, I could. But that’s not my style. At least not the kicking back part. Large vodka in hand, I brace myself for the sonic onslaught… to be faced with some tinkering banjo or acoustic guitar giving country licks that are pure blues / Americana. And it gets jazzier and groovier as it goes on. What the fuck is this?

‘Sloth’ slides into ‘Envy’, a slippery, sultry alt-rock cut where the vocals are bathed in reverb, and the lo-fi production belies the fact that this is a vaguely jazzed-up take on grungy emo, at times coming on like Paramore recorded on a 90s cassette four-track. The haziness of the recording is actually something of a positive, but these are songs which require a slicker, fuller production. As a consequence, these takes sound more like demos than final versions.

The murky rawness works better on ‘Greed’, which brings rabid, raw-throated, growling black metal elements to the vaguely gothic metal compositions. It segues into ‘Pride’ which goes full-throttle skin-peeling abrasion before suddenly going commercial rock with fancy licks at the midpoint. I like ZZ Top, as it happens. I just wasn’t expecting a riff from Eliminator here.

‘Pride’ does take things full heavy, a prime slice of sludgy doom, and ‘Lust’ is, without question, a slugging slab of doominess, with some fancy fretwork thrown in on top. There’s certainly a lot going on here, and most of it works. MOTHS certainly bring some megalithic riffs and a lot of fire to an album that may be unpredictable in places, but is, overall, solid and with no shortfall of gutsy, guitar-driven heft.

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MOTHS - cover

Well, well… new noise from Benefits as a further taster for the upcoming album – and it’s different again… but it’s also a clear part of the Benefits continuum. Hard-hitting lyrics and noise that you can groove to as well, with some valuable insights intercut for good measure.

From Paris to Palestine we witness the maddest crimes,

Are we living in the saddest times, analyse.

FOR POWER. FOR GREED. FOR OIL. FOR ME.

Watch the video here:

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