Human Worth are stoked to present the second single from ferocious noise rock duo Modern Technology’s new full-length Conditions of Worth.
Set against a stark environment, the video, directed by the band’s Chris Clarke, explores the song’s themes of environmental degradation and our exploitation of the earth, as a direct comparison to a contaminated social conscious – largely choosing self perseveration and greed over collective progress. The video’s footage of natural and man-made disasters represent a mankind so poisoned, that we are merely fanning the flames at this point. A sense of absolution is among us, and it’s exactly what we deserve – we are all Icarus, and we were all warned.
Chris Clarke says of the video “Amongst all the tracks on the album, I have a very deep connection to this one. Working on the visual articulation of this track was a chance to pull on another emotive lever, and capture the full sentiment of this song. And one that I hope resonates with others.”
Watch the video here:
‘Salvation’ is the second single from Modern Technology’s new record Conditions of Worth, which is now available to pre-order as a limited heavyweight 180g vinyl, with 10% of all proceeds donated to charity Choose Love.
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Aural Aggravation 