Christopher Nosnibor
When it comes to formats and the strategies for marketing new releases, it’s clear – particularly in hindsight – that the 90s was the peak period for milking fans with myriad formats, each featuring different mixes or edits, B-sides, and artwork. Now, I am by no means a nostalgia nut, but as a collector, part of me does miss this – particularly when most releases aren’t even available physically anymore, and some aren’t even downloadable. Adding a track your playlist is… nothing.
The latest offering from Glasgow’s wonky lo-fi maestros, Dragged Up, sees a different approach, at least, with an edited version of the A-side being released to streaming platforms but a full-length version available to download via Bandcamp, with the B-side being released a week later, followed by a physical release via the ever-innovative label Rare Vitamin.
You really need the full five-minute version of ‘Blake’s Tape’ to take it all in, to bask in the glory of the epic intro of churning feedback and rumbling discord which eventually gives way to a stomping, rambunctious indie tune which brings in elements of post-punk and folk, a collision of UK 80s and US 90s, and with the verses and choruses sounding like they belong to different songs, the dynamic is strong, switching as it does from nonchalance to pumping energy. And both are magnificently executed.
‘Clachan Dubh’ is a fast-paced, high-energy blast of fizzy guitars and blissfully loose interswitching vocals, and again it’s a collision of Pavement and The Fall plus all the scuzzy indue acts you’d read about in NME and Melody Maker in the early 90s. It’s less a case of them sounding like this band or that band, and more about the way they distil these various zetigeists and amalgamate them into a magnificent alt-rock hybrid which sounds like so much that’s gone before, and at the same time completely unique.
Oh, and they’ve got songs. Great songs. Get stuck in. And maybe go and see them on tour in a small venue in August, because after touring as the support for Steve Malkmus’ new band in the summer, there’s a fair chance they’ll be playing bigger places by this time next year.
AA