Both deft and wacky this new single sees Jeshi return with a signature bang. Lyrically, he’s at his best and never sacrifices on ambition even when delving into detail.
Beginning with a knight in a suit of armour wistfully watching videos of galloping horses on an iPhone, the visual is a wild ride from the first frame to its final. Filmed in East London, local landmarks like the historic George Tavern form the atmospheric backdrop to the hilarious ‘Big Knight Out’. Jeshi has cultivated a cult following who expect nothing but the best from the AIM award winner’s visual offerings. It’s safe to say he never disappoints.
The video which was directed by previous ‘Sick’ collaborator Francis Plummer, known predominantly for his photography (Stussy, Bone Soda, The Face), who proves direction is a skill he truly excels in.
With production by early Jeshi collaborators by Max Frith and Cajm.
Jeshi explains the making of ‘Air Raid’: “We went and stayed in this house in the middle of a field in Wales to work on the project and ‘Air Raid’ was one of the tracks we made in that living room. We were all losing our shit so hype on it jumping around the room playing it over and over… happy to have it out in the world now.
Soon as we made the song we wanted to have a knight getting sturdy to it and Francis just built on that for the video idea… we follow his quest through London to link me at the pub.”
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This year Jeshi hasn’t stopped. With the touring schedule of an 80s rock band Jeshi has stunned festival crowds at Glastonbury, Project 6, We Love Green, Outbreak, Dour, Midi, Latitude, Luzern Live, Sundown & Warehouse Projet’s Repercussions. He also managed to fit in playing his first headline show in Tokyo and time to front campaigns with Nike Air Max and Dr. Martens. On top of that Jeshi secured his second Top Boy soundtrack feature with ‘Killing Me Slowly” appearing on the final season opening Episode 2. Cementing his impending global domination fans can look forward to enjoying ‘Protein V2 ft. Obongjayar & WESTSIDE BOOGIE’ while playing the new EA FC24 game (out 29th September).
Since his critically acclaimed EP ‘Bad Taste’, Jeshi has been creating an enviable legacy of work. Arriving in May of 2023, Jeshi shared his ‘era-defining’ debut album ‘Universal Credit’ with the world. Incredibly multidimensional, ‘Universal Credit’ was searing, personal, relatable & humorous. Wowing critics and fans alike it had an undeniable impact.
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Credit: Francis Plummer
Aural Aggravation 