Stunt Records – 6th March 2026
Christopher Nosnibor
Well, this is a conundrum. This Is Why We Lost is the second album by Danish trio Smag På Dig Selv is pitched as a work which ‘shatter[s] the boundaries of electronic music’, and was made with the ambition ‘to create music that can exist within a trance or club-oriented setting, while still carrying a strong melodic and narrative arc’. Only, the band lineup consists of two saxophonists and one drummer, while single cut ‘Vik’s Rawcore’ features vibraphonist Viktoria Søndergaard. No arguing that it’s an intriguing, even exciting proposition, but can it really ‘shatter the boundaries of electronic music’? Or does it instead take acoustic music into new territories?
I’ll admit that I’m not mad keen on conventional ‘club’ music – no doubt a revelation which will come as a shock to many – but then perhaps I’ve never been to any decent clubs. It may seem perverse that I like noise and drone but find bangin’ choonz insufferable. This Is Why We Lost is built on techno / electronic tropes with insistent beats and some throbbing basslines – the second half of the album’s first track, ‘Like A Word I Never Knew’ goes full drum ‘n’ bass… and sax. For atop the frenetic fills and frenzied rhythm, not to mention the pulsating bass – whatever instrument is responsible for that – there are some strong jazz currents.
‘Let’s Go!’ is a slab of lively Europop / EDM, while ‘Vik’s Rawcore’ is full-on HI-NRG stomper – albeit with a mellow breakdown in the mid-section which prefaces the inevitable build before the beat drops again.
There’s no question that this is technically (or techno-ichally, if I’m up for deploying a shit pun) accomplished and innovative, and while AI is insidiously creeping its way and hollowing out the arts at a devastating rate, it’s refreshing to find an act which turns the tables, instead using acoustic instruments to create sounds associated with electronic music. The fact musicians and artists in all fields are embracing AI is bewildering. Why? Just why? The creative process is what makes the work of creativity, learning new techniques and ways to articulate the contents of the mind via any given medium. When I write, as much as delving for words and scouring a Thesaurus may at times be painstaking, this is precisely what it’s all about. The fundamental purpose of art is to convey the complexities of the human condition. To remove the human element from the art is to remove its very heart and any sense of feeling. AI is not art, it’s entertainment plagiarised from all preceding art. Fuck that.
Smag På Dig Selv aren’t the only ones using conventional, acoustic instrumentation in unconventional ways: Jo Quail is very much striking forth in new territories in forging immensely powerful ‘(post-)rock’ music with solo cello (aided by effects and a loop pedal), but what they’re doing is rather different.
‘Ya Tal3een’, featuring Luna Ersahin is altogether different, a stirring, primal folk composition led by an immensely powerful vocal performance, is more reminiscent of the earthy works of Wardruna, evoking vast expanses of woodland and rugged mountains. Elsewhere, the title track manifests as a thick, textured drone, an ambient piece which forms shapes as it evolves, but sounds more like strings, organ, synths, than any of the instruments listed. There’s a fleeting moment of melody which reminds me of something else, too, but it eludes me. ‘Fitness Bro’ amuses with its hyperkinetic energy, the pulsating groove – topped with big sax action – evokes fast treadmills and rapid reps, pumping biceps and perspiration. It also call to mind that brief moment in the early 80s when post-punk acts embraced saxophone, extending the initiative of The Psychedelic Furs and Theatre of Hate.
‘Jeg Ved Ikke Hvad Jed Siger’ swings into dark hip-hop territory, and it’s cool, unlike the happy hardcore of ‘Hits 4 Kids Vol. 3000’, complete with whistles and samples. Just no. It may not be quite as bad as Scooter, but there really is no need for this.
And perhaps THIS is why we lost. The album has some strong moments – many, in fact and they’re solid, too, showcasing a rare creativity, and an approach to composition that’s postmodernism turned up eleven… or thereabouts. I’m personally very much on the fence with this one, since it’s 50% mind-blowing and 50% Europop mediocrity. It certainly has its moments, and will likely to appeal to most, at least at some time.
AA
Aural Aggravation 